The History of Elong and Nika

In recent years, our Elong and NIKA archery equipments have won good results in many competitions and have been favored by the majority of users. Many people want to know the background of these two brands and when they rose. Next, I will introduce the development history of Elong and NIKA in detail.

Elong Outdoor was established in Dongguan, Guangdong in 2004.

The original intention of establishing Elong Outdoor originated from the founding team's love and pursuit of archery!

In the early days of establishment, we mainly provided OEM and ODM services for international brands in archery products. At the same time, we have also been committed to the promotion and development of archery.

Elong Outdoor( Chinese pinyin is:Yi long), "Yi" is taken from the allusion of the ancient myth "Hou Yi shoots the sun", which has the profound meaning of constantly challenging the limits and surpassing oneself. "Loong" means endless life and continuous progress; the name "Yi long" means an archery brand that continues to innovate and surpass.

Elong Outdoor has always paid attention to the development trend of youth archery and has been committed to developing archery bow and arrow and archery equipment suitable for teenagers. Let more young people to find the fun of archery and discover its secrets in archery activities. After several years of research and development, Elong has successively developed a series of archery bow and arrow. In 2014, it successively founded Elong outdoor, Nika archery and other archery brands. Nika archery(Chinese pinyin is:Ni ka),"Ka" is known as the "Sun God". ", which means being as warm and confident as the "Sun God". "Nika" comes from a variant of the Greek word meaning victory. The meaning of the brand "Nika archery" is: wish the archers are living toward the sun and have the faith to never give up.

In addition, in order to promote the archery culture, Elong Outdoor promotes the development of archery activities and benefits more archery enthusiasts. To work with senior domestic recurve archery scholars and teaching staff, and also collaborates with pioneers in the promotion of traditional archery and famous archery traditional bow and arrow manufacturers to develop and produce recurve bows and traditional bow and arrows etc. It integrates the culmination of the great masters and develops carefully from the aspects of shape definition, material selection, teaching application, promotion and popularization of recurve bows and traditional bows and arrows.

After several years of ups and downs, Elong Outdoor has also won the praise of many archery partners with its excellent reputation!

The original intention and love remains unchanged.

" pursue excellence, profession, high quality!" The future is with you!

Elong Outdoor

Jan. 2nd, 2024